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DIVERSE CLIENTS
Audiovisual & Digital Communication
A collection of smaller-scale projects developed for different clients, including brand identity design, website creation, and audiovisual production. Each project required adapting communication strategies and visual approaches to different industries and audiences.
Date
2025 - 2026
No.
[01]
BRIEF
I worked with several clients on a variety of digital communication projects, adapting to each client’s needs and goals.
* LPS: Developed the brand identity, including logo design, visual identity manual, and website. The main objective was to position the brand in the local market.
* Mabellini: Produced and edited audiovisual content, capturing events and a grape harvest while aligning with the brand’s emerging look and feel. The goal was to strengthen the company’s digital presence and create a coherent visual identity.
Both projects were directed at general audiences and clients, with very different challenges: LPS was a new company establishing its presence, and Mabellini is a well-known wine brand with a refined image.
MY ROL & CONTRIBUTION
LPS:
* Designed the logo, visual identity manual, website, business cards, and presentation texts
* Led coordination with the client to ensure the identity matched the brand purpose
* Handled production, editing, copywriting, and design
.
Mabellini:
* Sole field producer and editor for events and harvest footage
* Ensured visual details aligned with the brand’s tone: selecting the right elements to film, managing lighting and framing, maintaining a high-quality visual aesthetic
* Coordinated remotely with production teams
PROCESS
LPS:
Iterative collaboration with the client, refining identity, web pages, and materials until consistent with brand goals
Mabellini:
Coordination with producers, field recording, and post-production editing
Tools used:
Adobe Suite, Figma, WIX and AI-assisted design and copywriting
RESULTS & IMPACT
LPS:
Successfully positioned the brand within the local fuel market; strengthened client understanding of visual identity principles
Mabellini:
Delivered a polished audiovisual look and feel aligned with the brand’s values; improved digital content quality and coherence
Gained insights into industrial technologies (LPS) and wine production procedures (Mabellini)
Challenges:
Absence of a communication department and lack of established communication processes, fragmented brand identity and missing high-quality brand assets, complex technical content related to safety protocols and operational procedures, multiple stakeholders with competing priorities, limited budget and resources, urgent communication needs while building a structured communication system.
